Monday, 30 January 2012

7. Looking back on the preliminary task, what do you feel you have learnt in the progression from it to the full product?

Siderocket presentation (14 slides): press the play button, then use arrows to continue with the presentation:
(Enlarge to full screen so it's clearer to read)

Peer Assessment: Feedback on 'Opening Sequence'

Below is feedback from 3 classmates on what they thought about my group's opening sequence:


Our main positive feedback was:
- Our genre was made apparent, by the use of lighting, locations, and shot distances.
- The use of a transition brings our shots together in an effective way.

However, from these pieces of feedback I can see that our group's main improvements are:
- The inclusion of titles.
- For our group to consider whether to re-shoot, or cut some shots in order to remove any parts that do not appear steady.


Thursday, 26 January 2012

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions of an opening sequence:

Opening sequences for films are there for the purpose of establishing a particular tone, and introducing audiences to the film. Some conventions of an opening sequence can be seen below - my examples are taken from the film 'The Notebook':

- Logos of the films distribution/production companies are displayed before the opening credits. The companies are shown at the beginning of a film so that they are credited with making/releasing the movie; they are the reason that audiences are able to go and watch the movie.'The Notebook' shows the logo of their distribution company:

We followed this convention; our films distribution company's ident can be seen opening our sequence:


- Titles are another main convention of an opening sequence. The way in which the titles are shown aids to set the tone of the film. The titles for 'The Notebook' are shown to be small and in a formal font, therefore setting quite a serious tone to the start of the film. They are displayed in white - and due to the tone that is set - this helps to create a quiet, calm atmosphere:

Our films titles are also shown in white, but appear bolder, therefore seeming more prominent to audiences. Contrasting to the tone of 'The Notebook', our film creates a detached and bleak atmosphere:


- An opening sequence also makes use of different camera shot types, from close-ups to extreme long shots. Close-ups are used to enable audiences to witness the expressions and emotions of a character - the close-up taken from 'The Notebook' first introduces the character to audiences, and audiences perceive that she's serious, and appears deep in thought. However, the use of an extreme long shot in 'The Notebook's' opening acts as an establishing shot as it makes audience aware of what kind of environment the film will located in. As well as this, by allowing audiences to see the full surroundings, it helps to insert a feeling of calmness - due to the emptiness of the frame:


This convention is also followed through in our opening sequence, as we make use of many different shot types. The purpose for these shot types are different to 'The Notebook' however, as our close-up enables audiences to see her guilt and confusion over what she has done, whereas the extreme long shot helps to emphasise the feeling of hostility:



- Another convention is the introduction of a setting/mood. This is done in the opening of a film so that viewers are able to familiarise themselves with the films activity and surroundings. Within the opening sequence for 'The Notebook', orange appears to be a recurring colour, because of this, it adds an element of warmth and life to the calmness that is built up. 'The Notebook' opens with two settings: one portraying someone rowing down a lake at sunset, and due to it being sunset, this injects a relaxed and tranquil mood to the film, but the other displays a house that fills the frame, therefore it is made clear to audiences the importance of this building, and as we can see a figure in one of the windows, it leads audiences to ask questions:


Like, 'The Notebook' we also produce a particular mood with our setting in our opening sequence and introduce more than one location, however with our settings we create a very different mood than 'The Notebook'. One of our settings helps to provide viewers with a tense and isolated feeling, whereas the next setting that is shown contrasts to what was previously seen as it trys to insert a sense of normality to the opening:



- Although the convention of slow-paced editing is a main feature of 'Thriller' films, it can also be seen in different genres of film and their opening sequences. They make use of this edit as it helps to calm the speed of the film, and allows audiences to linger on what they are being shown; this particular edit gives them lots of information. The opening sequence of 'The Notebook' (seen below) incorporates many shots that last for quite a long duration, as they are trying to stress the significance of the surroundings and tone of the film:


Due to the nature of the genre we had chosen for our opening sequence, fast-paced editing seemed better suited and was a primary focus for us, as this would reserve some information from audiences, and as a result, this prompts them to ask questions about our film, leading them to feel intrigued:



Conventions of our genre:

In order for our opening sequence to be classed as a 'Thriller', we have to include the genre's conventions. As well as this, our group decided to challenge some of the conventions that can be seen in this genre.

Conventions we have used/developed:

- 'Thrillers' usually make use of white or blue titles as they create a cold, chilling atmosphere.  As a result of this connotation, we used this convention as we decided to display our titles in a bold white colour as it further reinforces a remote and hostile feeling. Screen-shot of our sequence displaying its white titles:


This is similar to the film of 'Taken', which also has bold, white titles within its opening:


- 'Thrillers' ensure they include sound that will unnerve their audiences, and whether the sound is diegetic or non-diegetic, 'Thrillers' make sure it is hyperbolic sound because, as the sound has been exaggerated, it puts emphasis on its importance to a scene - as seen in our opening sequence when the mobile phone rings and brings the character out of her daydream, the volume of the sound is meant to shock the character, as well as the audience. We followed through with this convention, and in our opening sequence, we have also included ambient sound as well as silence in some shots. The ambient sound (wind) which has been edited in, has been used to build up the suspense as the sequence continues. However, the lack of dialogue in our opening is there to make the audience feel uneasy and uncomfortable; it also anticipates to the climax of the sequence.
Below is part of our opening sequence that includes diegetic sound:



We also incorporated the use of non-diegetic (taken from www.freesound.org) within our sequence:


- Just like 'Thriller' films, our opening sequence includes the use of both fast and slow-paced editing. We included this convention because, quick cuts between shots in our sequence are there in order to quicken the pace of the story, and also, as they withhold information from audiences, they also excite viewers, as it implies something is going to happen to interrupt the pace/what characters in the shots are doing. On the other hand, we included shots with a long duration as they enable audiences to focus on what is going on in the shot as they may be given lots of information so that they can understand the storyline/activity of characters better.
Fast-paced cutting can be seen below in a clip from our opening sequence:



- We made use of low-key lighting - which is a frequent convention seen in 'Thrillers', and we used this convention for the purpose of generating shadows and sense of mystery, as well as adding an element of danger, and making the setting appear quite gritty. In our opening sequence, we made use of low-key lighting - primarily in the beginning of the sequence - as it produces an eerie and unsettling atmosphere that may also alarm audiences due to the darkness of a scene, as there's something about the unknown that may frighten them.
A clip displaying low-key lighting within our sequence:

This convention is seen in 'Taken':


- We have also used locations that appear isolated to create the feelings of hostility and seclusion. Just like films under the 'Thriller' genre which use abandoned locations, they help reinforce how cut off from society particular characters are. As a result of using solitary settings - seen in our opening sequence by the empty streets/office - it helps our film put across the theme of loneliness to its audience. Screen-shot of a part of our sequence showing a dark, secluded setting:


This convention is seen in 'Taken' as the setting appears quite detached/isolated from normality as its located on a construction site:


- The frequent use of close-ups/extreme close-ups in our opening sequence follow the 'Thriller' conventions because, they help viewers to understand what a character is feeling/thinking, and because these shot types focus mainly on the characters faces and portray their reactions/expressions, they allow audiences to understand a character further as they are being drawn in closer to them. However, the use of long shots/extreme long shots in our sequence help to support the idea of seclusion, as well as showing where characters are in relation to their surroundings - viewers are given lots of information by this shot type: both on the body language of characters, and their location. The camera movements of panning and tracking are used in 'Thrillers' to show more information to audiences; in our opening sequence, we use a pan to reveal the amount of blood lost from one of the characters - therefore, it portrays the violence of the genre. We also used a track - in our opening, it is seen when the camera follows the character walking - although we are following the movement of the character, this camera movement withholds information from viewers as it doesn't expose the characters face. Screen-shots of our sequence showing use of close-ups and extreme close-ups:



The frequent use of close-ups can be seen in 'Taken':

- The use of blood stained clothing seen in our sequence also follows the 'Thriller' genre conventions, as it gives audiences an insight to the amount of violence that can be seen in the film. As well as this, we wanted to generate an element of mystery, and also prompts viewers to ask questions, such as: What has happened? Who is involved? What led to the injuries? Screen-shot portraying blood-stained clothing as well as make-up:


This convention can be seen in 'Taken':


Conventions we have challenged:

- The common weapon used in the genre of 'Thrillers' is usually a knife or a gun. However, in our opening sequence the weapon we made use of was a crow-bar. We wanted to separate from the typical weapon as we wanted to break away from what is normally seen, and show a different perspective. Also, by using a crow-bar, it helps to put across to audiences the feelings of anger a character possesses, as audiences recognise that a lot of force was needed to do harm, consequently, it further reinforces the theme of violence in the film. Screen-shot showing the crow-bar used in our opening sequence:


This challenges the conventions because, in 'Taken' both a knife and gun are used as weapons:



- In our opening sequence, we go against the idea of equilibrium: a sense of normality, and instead begin on a disequilibrium: a disruption to normality. This challenges opening sequences to 'Thriller' films, as they gradually become disconnected from reality as the films develops, whereas our one would bring in this idea of unattachment as soon as the film starts. We wanted to challenge this because the opening shots of our sequence allow our audience to become suddenly caught up in the midst of it all, and it is evident that the film begins on a disequilibrium as it starts with multiple shots of abandoned streets - therefore bringing in the sense of isolation and hostility to audiences - viewers are then given slight hints to a character, and then we witness blood sprawling across the frame: 


This challenges the conventions as other films may choose to start on an equilibrium, for example: 'Taken' begins on a sense of normality; it plays a home video showing the celebration of a birthday - creating feelings of happiness and calmness, as well as a sense of family:



- Our film begins on a non-linear narrative, and because of this, it forces audiences to ask questions as soon as the film begins. We wanted to go against a linear narrative as it seems as though audiences are brought into the film quite suddenly, it immediately draws them into what has happened, and what has led to what can be seen on-screen, therefore it leads them to ask questions. As well as this, it creates elements of mystery and confusion as audiences need to comprehend the significance of the shots they are being shown at the start of the film.
Video showing the use of a flashback - indicated by the use of the transitions 'fade out' and 'fade in':


This goes against the conventions because, although 'Taken' begins by showing clips from the past, it quickly cuts back to the present, and the beginning clip does not occur later on in the film; it is there to give an insight to the audience into the characters life and his memories:




- In 'Thrillers' it is usually seen that males are strong and dominant, with females being weak and defenceless. As a result of this stereotype, our group wanted to challenge this representation and show the female character to be more powerful and intimidating, and the male character being vulnerable and powerless. We wanted to challenge the stereotype so audiences were able to get a different side to the genre, and see what the roles are like when they are reversed. The intimidating female role is seen in our sequence, but is further reinforced by the use of a low angle shot, proving her to be dominant in the sequence:

With the male character being the defenceless and weak role in our sequence; as seen by this character on the verge of death due to the actions of the female character:


This idea of sterotypes is challenged because, in 'Thrillers' it is usually the male who is the principal and powerful character, as seen by these screen-shots from 'Taken' - one showing the female to be vulnerable and dependent on the male character, and the other showing the male character to be saving the female - therefore being portrayed as strong and fearless:



Tuesday, 24 January 2012

Teacher Assessment: 'Evaluation' Post

Below is feedback from one of my teachers that he posted as a comment on one of my posts:
From his feedback, I can see that I needed to make the post more visual with the aid of photographs from my opening sequence.

Monday, 23 January 2012

5. How did you attract/address your audience?

Slideshare presentation on how to go about attracting our target audience:
(Enlarge to make presentation clearer to read, use arrows to continute presentation)

4. Who would be the audience for your media product?

Prezi presentation on the target audience for my film sequence:
(Press play button, then control the presentation by pressing the arrows at the bottom of the screen of the presentation)

Sunday, 22 January 2012

Teacher Assessment: Feedback on 'Plan'

Below is feedback by one of my teachers about my blog posts labelled 'Plan'. The teacher mentioned what went well with my posts, and also what could be improved:


I then completed the improvements stated, in order to get my blog to a high standard.

Wednesday, 18 January 2012

6. What have you learnt about technologies from the process of constructing this product?

During the process of making an opening sequence to a film, I have made use of a wide range of technologies - some of which are new to me, while others have allowed me to develop my skills, and some have enabled me to present my information in a creative way;

- Blogger: A new technology for me that has been useful to me as it has enabled me to present all my research, planning etc, in a visual, creative way. As this project has progessed, I've become more confident with Blogger - learning how to insert photos, videos, gifs, and much more onto my blog.
Video showing me make use of Blogger; it shows me creating a new post, inserting text and uploading images to my blog:



-LiveType: This was also a new technology for me because, during GCSE Media we used iMovie for our titles, but as we wanted more unique and creative styles, LiveType was better suited. This technology has also been useful as it has allowed me to try and create different styles of fonts with particular colours/effects. LiveType will allow me to produce and include a suitable font/transition onto my opening sequence that will be appropriate to my genre.
Screen-shot showing use of LiveType, when we were experimenting with different titles:


- Prezi/Slideshare/Bubbl/Lino-it: These pieces of technology have let me present parts of my project in an effective/visual way, and have allowed me to portray my research in an interesting manner. As each are different from the rest: Prezi = A zooming presentation, Slideshare = Interactive presentation, Bubbl = An online mind-map, and Lino-it = Online sticky notes on a canvas, it allows the blog to appear interesting and unique - therefore I've learnt how to present my ideas in a different way, as these pieces of technologies have helped me to portray my ideas in an imaginative way.
Links to these websites, and pictures as evidence to show I have made use of them:

Prezi:
http://prezi.com/

















Slideshare:
http://www.slideshare.net/
Link to where I have used it within my blog:
http://brontewalker.blogspot.com/2011/10/brick-johnson-2005-us.html
Screen-shot showing my presentation uploads on my Slideshare account:


Bubbl:
https://bubbl.us/

Lino-it:
http://en.linoit.com/
Link to where I used it on my blog:
http://brontewalker.blogspot.com/2011/10/brief.html
Screen-shot showing a presentation that I have created using this technology:




- iMovie:
Although I have used iMovie before, this time I learnt more about the result of particular transitions, for example: the fade-out and fade-in effects works well in our opening sequence; they help to indicate that the sequence has moved to a different point in time. iMovie has been useful as it has enabled me to produce something creative, as this is the technology used to piece together and edit my opening sequence.
Screen-shot showing our sequence displayed on iMovie:


-Jing/Screen-o-matic: These pieces of software enables me to capture whatever is going on on the computer screen, and also allows us to record a voiceover whilst filming this. As I have never used Jing or Screen-o-matic before, I learnt how to demonstrate something both visually and by explaining it also. As well as this, I learnt how to save, and then eventually upload it to my blog.
Link to this technologies website: http://www.techsmith.com/jing.html 
A Jing video I have made previously:
Unable to display content. Adobe Flash is required.
Screen-shot displaying me use Screen-o-matic, http://www.screencast-o-matic.com/:


- Dafont.com: This website has allowed me to download particular fonts that I believe to be suitable to the genre of my opening sequence. By using this website, I learnt how to download a specific font, and then work on it in LiveType - allowing me to be prepared for the final cut of our opening sequence. Link to its website: http://www.dafont.com/ 
Screenshot of a blog post on my blog displaying use of this website:



- Freesound.org: The use of this website has been useful because it has let me find suitable clips of sound that could fit in well with my opening sequence. From this, I learnt how to embed sound onto my blog straight from this website.
Link to a blog post where I have made us of this website: http://brontewalker.blogspot.com/2011/12/sound.html
A video showing me make use of the website; the video shows that I am able to experiment with sound, and then embed an extract onto my blog:



- HD Camera: The core feature myself and my group learnt from using this piece of equipment was the effect of pull-focus. We all learnt how to do it, with the outcome resulting in an effective shot which works well with our genre - a pull-focus can help with a 'Thriller' genre as it can produce an element of confusion/mystery; it shifts the focus from one thing to another.
Photograph which shows our group using the camera: 
           


- Tripod/Figrig: These pieces of equipment have been useful as both of them have allowed us to film steady, still shots. The tripod being a piece that could be set on the floor, holding the camera in a tight, locked grip. Whilst the figrig is a round piece of hand-held equipment used to follow something moving: in our opening sequence, we used a figrig to follow one of our characters walking - although we are moving, the figrig holds the camera in a steady way. Both these pieces of equipment helped myself and my group to film steady shots for our opening sequence. Also, both these pieces of equipment were used when our group decided to go and re-shoot particular shots of our opening sequence.
Picture showing our group making use of a tripod:


- YouTube: Although I have used YouTube before (www.youtube.com), I had never used it to upload and embed videos - this being a new experience for me, and I have developed my skills in this technology. Here, I learnt how to embed the videos straight onto my blog, and also how to add annotations to particular videos, such as: my analysis on 'Memento' and 'Bridget Jones' Diary'. YouTube has been useful because it has helped me to add my own view/response to shots - therefore, generating a more visual and creative annotation presentation to embed onto my blog.
Link to a blog post where I have used YouTube annotations: http://brontewalker.blogspot.com/2011/11/bridget-jones-clip.html
Video of the product being used; it shows me uploading a video to the website, and then embedding it onto my blog:


Sunday, 8 January 2012

Filming

The photographs below display our group filming on the 4th of January 2012, on location at Chatham Close. Here, we shot multiple scenes - which primarily focused on Jess' character and her activity, as well as the surrounding location.





























Also, these photographs below show our group filming on the 21st of December 2011, at Anderson Close. At this location, we shot the opening scenes of our sequence - which were mainly shots of Scott's character.
        

Below is a video displaying our group getting prepared to shoot on the 21st of December 2011. This YouTube video shows our group organising the make-up for our shoot: myself applying fake blood to Scott's face: