Audience Research 2: Analysing Results of Questionnaire

Results of the questionnaires showed that:

Although the gender varied slightly, the answered questionnaires all circled the age demographic of 16-20 years old; this is our target audience.

In order to fit in with our genre, from the answers gathered it implies that within our opening sequence we should include all the conventions of a thriller, as well as a fast-paced atmosphere, hints of fear/shock, and also a good twist in the story - this way, our opening sequence would then attract other audiences who may prefer other genres.

 

The responses also summed up what should be expected/learned from a 'Thriller' opening sequence, therefore informing us on what should definitely be included in our opening:
- Entice and intrigue the audience.
- Not to give away too much information, it only provides clues and hints.
- Elements of suspense and tension.

- Use of worrying music to create a specific mood.

This shows to us what audiences expect from a 'Thriller' opening sequence, and as a result of this, it proves to us what our target audience want - allowing us to ensure that all these elements are included, for example: 70% of our respondents prefer the titles over a moving image, while 10% of the respondents prefer the titles over a black background - therefore, we may be more inclined to display our titles over a moving image as the majority of our audience prefer this way.

 

The detailed answers about the locations of 'Thrillers' act as a guide to us as to what setting we should use. Answers included: dark, remote, ominous places, that are also empty/abandoned, such as: cellars, warehouses, etc. Some answers also stated the use of haunting and sinister settings are also effective, for example: houses and woods. These answers indicate to us that the use of low-key locations will be most effective as this will create a threatening, eerie and scary atmosphere.

This shows to us that a greater percentage of our target audience prefer the sub-genre of 'Psychological Thrillers' than other sub-genres within the 'Thriller' genre. This suggests to us that our chosen sub-genre is the correct one for our audience as more favour it, therefore it would be suitable for them.